Spotlight Artist - Posh Morris

Introducing the remarkable Posh Morris, a revered presence in the dancehall scene! Originating from the vibrant streets of Eastern Kingston, Jamaica, Posh Morris has garnered the utmost respect from industry moguls and music aficionados, earning esteemed recognition as one of the most lyrically inclined and top female recording artists across the island.

Her musical journey bears the indelible imprint of dancehall and reggae pioneers who have charted the course for greatness in Jamaica's illustrious music heritage. What truly distinguishes Posh Morris is her unyielding dedication to artistic versatility. Fearlessly melding dancehall and urban genres, she weaves a sonic tapestry that transcends conventional boundaries, consistently defying expectations. With every composition, she beckons you on an auditory odyssey that traverses genres, delivering an experience that brims with freshness and authenticity.

Prepare to be enthralled by the lyrical brilliance and limitless ingenuity of Posh Morris as she commands the music realm. Her soundscape elegantly mirrors the vibrant diversity and ever-evolving essence of dancehall music. She stands poised to blaze a trail uniquely her own. Stay tuned as Posh Morris maintains her momentum, shaping and revitalizing the dancehall music landscape. Posh Morris is a name that will linger in your memory, and her music promises an unforgettable experience you won't want to forgo.

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BPM: Can you share with us a bit about your journey into the music industry? What inspired you to become a recording artist?

 

Posh Morris: I have always had an undying love for music. From an early age I was exposed to gospel music in church and as I grew older this admiration grew to other genres such as reggae, dancehall, hip hop, rap and R&B to name a few. I entered quite a few competitions back then and made use of the knowledge I gained from those experiences.

 

BPM: Who were some of your early musical influences that shaped your style and sound?

 

Posh Morris: I have always been a supporter of music by female artists. So, Lady Saw and Queen Ifrica played an instrumental role in my style and sound. We are in a male dominated industry, so to witness their ability to dominate a stage while delivering bold and vibrant lyrics is worth acknowledging. I also admired Cecile’s musical brand; she was able to give us dancehall with a world sound. Additionally, females such as Ashanti and Nicki Minaj are an essential part of the culture. When it comes to the males, the King of the Dancehall Beenie Man’s charisma, style, and ability to find hits after hits is admirable and of course, Aidonia’s stellar stage presence and unique sound.

 

BPM: How do you use your music to convey messages or tell stories that are important to you?

 

Posh Morris: Music that is real resonates well with fans, so being able to construct real and relatable stanzas is important to me. As a creative, my fans mean the world to me, so being able to connect with them through words and sound helps with retaining my trusted fans while building new fans. After all, it’s the fans that keep our music alive.

 

BPM: Traditionally, many recording artists opt for a path in music over formal education, yet you chose to complete school with a major in performing arts, music, acting, and dub poetry. Do you believe that having this educational foundation has positively influenced your career journey? What specific qualities or skills from pursuing this direction do you feel have been instrumental in enhancing your success?

 

Posh Morris: Marcus Garvey believed that “It is by education that we become prepared for our duties and responsibilities in life”. My studies made me fully equipped to deal with the entertainment industry as a whole. I can properly articulate myself in speech and song and effectively impart knowledge to my colleagues on the business of music. Having a vast knowledge about the history of my skills makes it easier for me to acknowledge its growth and study its evolution. It is this knowledge that guides my choices in lyrics, instrumentals, musical productions, and stage delivery, among other things.

 

BPM: Your diverse talents are truly remarkable – from your role as a recording artist to your successful leadership in the online business realm and your involvement in Ovation Lab with DJ Frankco for video and music production. Balancing these various roles while maintaining a personal life can be quite demanding. Could you share insights into how you effectively manage these roles and find equilibrium? Additionally, do you find greater enjoyment in your music endeavors compared to your other pursuits?

 

Posh Morris: Thank you for your kindness. Time management can be difficult for the top CEO of a multimillion-dollar company, likewise a stay-at-home mother with multiple children. It is a task. When I started in music, I struggled with this. However, as I progressed and improved on my skills, I found ways to cope by setting priorities, scheduling, delegating tasks, and, most importantly, avoiding procrastination. When your job is your passion and you keep the fun in it, you are better able to structure, organize, and create balance in your life. With all the skills I have acquired over the years, music has remained my top priority. Music has always been and remains my first love.

 

BPM: How do you hope your music impacts your listeners and what do you ultimately want them to take away from your songs?

 

Posh Morris: Music is art. My fans interpret my music in different ways, but I always want them to be entertained. Life is already challenging so we release music that has a feel-good and relatable energy no matter the topic at hand.

 

BPM: I was introduced to your artistry through another talented artist feature, Double DDee, who, like you, is known for her multifaceted abilities. She produced your track “Have It” on the VIP Riddim under her label Da'Vgion Music in 2017. Your lyrical prowess flawlessly complemented the riddim, showcasing a distinct and captivating style. Could you provide insights into the formation of this project? How did the inspiration for the song come about, and what was the collaborative process like?

 

Posh Morris: I was introduced to Double DDee through a mutual friend. I support females within the industry, so it was a no-brainer to work with her in this capacity. The single “Have It” was inspired by confident women who know their value and worth. It’s a fun yet sexy song. Working with her was very easy, she sent me the rhythm and I recorded it from my own studio, and we got the job done.

 

BPM: In 2021, you stepped into the renowned social media contest Datz Easy Challenge, hosted by Aidonia on the Style by Style Riddim, crafted by Chimney Records. Your freestyle actually went viral across social media, and shortly thereafter, Aidonia embraced a mentorship role in your journey. This partnership led to remarkable moments, including your appearance on stage at the New Rules Festival in 2022 and a performance at Reggae Sumfest alongside Aidonia during the same year. Could you share your experiences with the ongoing mentorship from Aidonia? Furthermore, what emotions did you experience while gracing such prominent stages, showcasing your talents alongside one of the most illustrious lyrical icons in the dancehall industry?

 

Posh Morris: Aidonia has been a stellar mentor, he is very humble and uses each moment as a teachable one. I learn through my association with him and look forward to continuing this lucrative relationship. I have been preparing for the big stage throughout my career, so I felt at home. It was a phenomenal experience for me, and I look forward to gracing other platforms of a larger magnitude locally and internationally.

 

BPM: As another real bad gal, I'm truly drawn to the raw power of your hardcore lyrics. A prime illustration is your unforgettable freestyle session alongside Chris Satta in 2022 – the verbal dexterity was nothing short of astonishing! I distinctly recall the moment you spit fire and said, “Di Heckler & Koch and di Glock 40 mi claat it... nuh care if yuh do karate. Shot ah fling like happy birthday ah party. Suh if ah war yuh waan pu**y mi will start it.” It practically had me on the edge of my seat shouting explicits and bussing blanks! Your ability to effortlessly evoke such incredible lyrics is truly remarkable. Could you share a glimpse into your freestyle expertise and how you conjure these phenomenal verses as if they're second nature?

 

Posh Morris: Thank you for acknowledging this. My freestyle is very much second nature. It comes from putting my craft first above everything else. I read a lot, I write and recite poetry, and have a perpetual love for literature. I articulate my thoughts through lyrics and incorporate my knowledge of current affairs, and reality. I approach each rhythm differently, while I like to write, most times I allow my mind and my heart to speak about the realness of what’s happening now.

 

BPM: Do you have a preference when it comes to performing, do you enjoy performing to tracks or with a live band? Could you share your reasons for this choice and how it enhances your experience on stage?

 

Posh Morris: I really enjoy both and have had experiences with both. Not every event will have a band, so I am able to deliver regardless. With bands, I love the fact that we are employing our musicians, and that they are recreating the instrumentals made in studio, so it adds great value.

 

BPM: Numerous female artists express the viewpoint that the music industry poses greater challenges for women compared to their male counterparts. Do you share this perspective, and if so, what changes do you believe could help shift this perception and create a more balanced and equitable environment for female artists?

 

Posh Morris: It is a fact that women encounter more challenges than males in the music industry; likewise, I believe the challenges can be different between both sexes. I believe that change must begin with all stakeholders involved in the production and business of music. As women, we want to be able to get equal pay offers, endorsements, and other deals that are lucrative to our growth and development. Additionally, we want to be included in the decision making and production of our music.

 

BPM: Collaborations can often bring fresh perspectives and creative energy. Is there a dream collaboration you have in mind, whether it's with another artist, producer, or in a different creative field?

 

Posh Morris: There are so many people I would love to collaborate with. Steven ‘Di Genius’ and Timberland are on the top of my list, along with Sean Paul and Aidonia. Additionally, I am open to aligning my brand with several global brands.

 

BPM: Your voyage in the music industry has likely been filled with growth and learning. Could you share a key lesson or understanding you've gained along the way that has had a significant impact on your career?

 

Posh Morris: You must learn the business of music. We hear this advice over and over in the music industry and I must reiterate that. Because of my knowledge, I am better able to make decisions that impact my career on a wider scale.

 

BPM: What’s next for the top tier queen? Can you give us a glimpse into any upcoming projects, collaborations, or new releases that your fans and our readers can look forward to?

 

Posh Morris: I have new music and music videos coming out soon. I am also dropping a massive freestyle for my fans who have been sending me fan mail requesting more of these. Lastly, you can look out for some collaborations, but I won’t say much on that just yet. Fans can stay connected with me on Instagram, Facebook, Twitter, and TikTok @PoshMorris to find out more.

 

As we wrap up our interview with the extraordinary Posh Morris, we want to extend our heartfelt thanks for joining us. Be sure to stay tuned for our Spotlight Artist of the Week next week, and thank you for continuing to be a part of our journey in celebrating exceptional talent.

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Photo credit: Ovation Lab

 

For Bookings and Info:

Taylor Made Events and PR Management

78 Slipe Road, Kingston 5 Unit 17

876-833-5444 or 876-669-5634

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Stay connected with Posh Morris on her social media platforms below:

FB: @Poshmorris.ja

IG: @Poshmorris

TikTok: Poshmorris

YouTube: @Poshmorris1725

  

Watch “Flava”

 

Watch “Higher”

 

Watch “Don’t Rush”

 

Watch Posh Morris’ Freestyle with Chris Satta @ Grafton Studios

 

Watch “Have It”