Introducing the 'youngest general,' the distinguished Chappzs—our featured BPM Spotlight Artist of the Week! Originating from Jarrett Lane in Mountain View, Kingston, Jamaica, Chappzs, born Yoshiko Innerarity, is carving an impressive path within the dancehall music landscape, steadily ascending and poised to join the ranks of industry luminaries. Since embarking on his musical odyssey in 2015, under the meticulous stewardship of T3M Music, he has been diligently paving the way to establish himself among the echelons of the genre, showcasing an undeniable talent that sets him on a trajectory toward industry acclaim.
This noteworthy artist not only navigates the lyrical landscape with profound sagacity but also demonstrates an unparalleled ability to encapsulate the human experience in his oeuvre. In the initial chapters of his musical expedition, Chappzs unveils a promising artistry that surpasses conventional songcraft. Each composition, though still a modest collection, provides a glimpse into his evolving talent. These musical creations transcend the commonplace, delivering immersive experiences that captivate and echo with the discerning listener. They signify the dawn of what promises to be a distinctive and remarkable contribution to the evolving soundscape.
Chappzs stands as an unparalleled prodigy, a harbinger of a new era in dancehall, poised to redefine the paradigm and stake his claim as a paragon of musical brilliance. With an undeniable magnetism, Chappzs has effortlessly positioned himself as a trailblazer on the precipice of artistic apotheosis, heralding a future where his name will undoubtedly be synonymous with the zenith of the musical pantheon.
-----------------------------------------------------------------------------------------------------------------BPM: As we embark on this conversation, I'm keen to explore the unique journey that has brought you to where you are in your musical career. Reflecting on your upbringing, I understand you had a strong love for football. I'm curious to learn about the transition from that passion for football to the development of your passion for music. Could you share the moments or individuals who played a significant role in inspiring this shift?
Chappzs: I loved both football and music from as early as I can remember. I excelled at both in school so, there was no real transition. While football is a hobby for me, music is my true passion.
BPM: Now speaking of music, it’s clear that your mom’s natural singing ability has been influential in your life. Can you elaborate on how her talent played a role in helping you discover your own musical abilities? Additionally, could you share more about the catchy song on the radio that you fell in love with, and how it contributed to your realization of your musical ability?
Chappzs: When I was about 5 or 6 years old, I heard I-Wayne’s “Can’t Satisfy Her” playing for the first time on a sound system, and the chorus was very catchy to me. As I grew older, I realized it was the melody and flow that sparked my interest. Before that, my mom would sing so many songs to my siblings and I, and I loved how these songs made me feel. She is a natural born singer, and she taught me a lot of songs that were popular in the 70s and 80s, so I grew up having a better appreciation for music.
BPM: Thank you for sharing those insightful reflections on your early experiences with music. It’s fascinating to hear how your mom’s singing and exposure to classic songs played a pivotal role in shaping your musical appreciation. Transitioning to our next topic, I’d like to explore the theme of consistency in the music industry. Could you shed light on how you’ve maintained this consistency, both in your creative process and in your interactions with the audience?
Chappzs: I have a very dedicated and disciplined work ethic. I understood from an early age that to be taken seriously in this industry, I had to be adaptable, active, and consistent. I spend a lot of time in the studio composing songs for various occasions, always keeping diverse demographics in mind. This practice keeps me on my feet, as I am always prepared for anything that comes my way, especially on the creative side of things.
Additionally, I prioritize my fan base; I love my fans. I spend time corresponding with them through social media, using this tool to reach out to radio deejays, selectors, sound system operators, and producers. Lastly, I also spend quality and necessary time with my team to contribute to my overall artistic and brand development.
BPM: Speaking of social media, given the influence of applications particularly TikTok, as a powerful tool for artists, could you share how being active on TikTok has assisted you in terms of promotion? Additionally, do you employ any specific strategies that you find effective in engaging with your audience on this platform?
Chappzs: In 2018, I had the opportunity to perform at Beenie Man’s Summer Sizzle. in 2021 I posted a clip of my performance on my TikTok; I was shocked at the number of views, likes, comments, and overall, interactions I received. Interestingly, when I posted this same clip on my Instagram, the traction was not as significant. This experience prompted me to prioritize TikTok, recognizing its potential for broader reach and increased viewership.
In terms of strategies, I utilize my music as much as possible in my posts, aiming to maximize its presence. Additionally, I actively engage with my audience through TikTok Live sessions. These sessions provide a direct platform to connect with fans, share vibes, and offer glimpses into my studio life.
BPM: As we explore your effective strategies in utilizing music and engaging with your audience, it's intriguing to witness the impact of your approach. Moving on to your achievements, with hits like “Moment,” “Big Heart,” and “Street Cred,” you've built a formidable fan base. How does it feel to see your music connecting with people from different parts of the world, and are there any unique stories or messages from fans that have left a lasting impression on you?
Chappzs: I grew up having nothing. My family struggled a lot because of our socio-economic background, so I didn’t expect that one day my music would be playing all over the world. I have had people reach out to me from countries I didn’t know existed, in languages I am yet to understand, and the feeling is beyond amazing.
I remember one day I was feeling uninspired and was chilling on my block. Out of nowhere, I received a video from some youths in Africa. In the video they were in a bar, playing my song “Medz,” and this lifted my spirit making me push past my frustrations that day. There was also a situation where I took my mother to the grocery store. When she saw a friend of hers, he showed us a tattoo on his foot that said, ‘God and Time,’ which he directly said was inspired by my single “God and Time.” This had a long and lasting effect on me. I could not believe that my music would have this much impact.
BPM: Your journey from humble beginnings to a global musical impact is truly inspiring. It's invigorating to hear about the unexpected moments that lifted your spirits and validated the impact your music has on people worldwide.
Building on these experiences, in 2022, you delivered a standout performance at Sting, an event deeply rooted in dancehall's history. Could you take us through the details of that experience and express what it meant to join the ranks of such a prestigious event in the industry?
Chappzs: I grew up watching the greatest dancehall icons performing on Sting. It was a privilege to be booked for such a momentous occasion and to be among them. The experience was a teachable one; I did my media runs with my publicist and it was great. I gained local and international exposure. Furthermore, I was approached by several producers outside of Jamaica with whom, in time, I would work.
BPM: Being part of Sting was undoubtedly a significant moment in your career, opening doors to both local and international opportunities. Now, shifting the gears to recognition within the industry, being acknowledged by artists like Tommy Lee Sparta, who recently invited you on stage at the Sharkies Seafood Festival in Ocho Rios, is a significant endorsement. How do these experiences impact your confidence and influence your aspirations within the music industry?
Chappzs: Tommy Lee Sparta has been calling me up on stage for some time now, and I appreciate it every single time. He is a role model and mentor to me. Tommy Lee Sparta is one of the best performers and overall, well-rounded artists in dancehall right now; so, he gives me that drive to always want to stay on top when it comes to performances.
BPM: Being recognized and invited on stage by Tommy Lee Sparta is undoubtedly a significant endorsement. It speaks volumes about the impact of your work within the industry. Now, looking at your musical style, it’s clear that your experiences with artists like Tommy Lee Sparta contribute to your growth. Speaking of your music, if you had to describe your music in three words, what would they be and why these words?
Chappzs: My music is inspirational, with a feel-good vibe, and it’s versatile. I inspire people through singles like “Medz”, “God and Time,” and “Big Heart,” motivating people to push beyond their struggles. Songs with a feel-good vibe include “Moment,” “Rank Up,” and “Oh Gosh.” which are very fun and speaks to lifestyle. My versatility is showcased in all my songs; tracks like “Street Cred” and “Swizz Cheese” have a more gangster feel for the streets, while “Changes” and “These Streets” are geared at empowering inner-city youths. Additionally, I both deejay and sing, making me well-rounded overall.
BPM: Your description of your music truly paints a vivid picture of your artistic range. It’s evident how your songs carry diverse messages, catering to different moods and lifestyles. Now, looking at your career, with such a comprehensive approach, what do you believe could serve as the breakthrough to propel you further into the forefront of the industry?
Chappzs: As my song says, ‘God and Time,’ so that’s really what I am waiting on…my time. I am naturally talented, and people love the music that I am releasing. Moreover, I have gone through different stages of development and I’m always open to growth, so it’s only up from here.
BPM: Your perspective on waiting for your time and the recognition of your natural talent reflects a patient and confident approach to your career. Shifting gears, considering your experience, what advice would you give to aspiring artists who are navigating their way through the competitive music industry?
Chappzs: I would say consistency is key. It’s also very important that you have songs for everyone so people can see the different sides of you. Last, but not least, God must be in everything you are doing. Keep Him first, and everything else will fall into place.
BPM: Your advice on consistency, showcasing versatility, and emphasizing faith resonates strongly. It’s clear that your principles are grounded in a thorough approach to both artistry and spirituality. Now, looking ahead and considering your journey and the wisdom you've gained, as we approach the end of the year, could you provide insight into your aspirations for 2024? Additionally, are there any upcoming projects or collaborations you can share details about?
Chappzs: I won’t be waiting until 2024 to get my break; the time is now! I am putting in the work and believe in myself and my team 100%. Additionally, I have a 4-song project dropping soon, and I am working with Puffy Don on new music. I am also in communication with DJ Mac on a possible single. While there are other projects and shows I can’t disclose just yet, 2024 is already solidified as a busy year for me.
BPM: With that being said, Chappzs, your vibrant narrative and invaluable insights have truly enriched our conversation. We appreciate you sharing your journey with us. To our readers, thank you for joining us, and we can't wait to bring you another exciting spotlight artist next week. Stay tuned for more captivating stories! Feel free to hit the like and share button below!
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Photo Credit: Str8 Photos
Follow Chappzs on social media platforms:
Instagram @ChappzsOfficial1
Facebook @ChappzsOfficial
TikTok @Chappzs_
YouTube: ChappzsVEVO
Booking Information:
Management:
Hugh Bryden
T3M Music
876-892-3953
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Bookings & PR:
Talisa Taylor
Taylor Made Events and PR Management
876-833-5444/876-669-5634
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Watch “Moment”
Watch “Street Cred”
Watch “God and Time”
Watch “Big Heart”
