Introducing our BPM Spotlight Artist of the Week, the sensational and dynamic Rosh Reign! Hailing from the picturesque shores of Montego Bay, Jamaica, Rosh is not just a singer, performer, and host; she's the embodiment of unbridled energy and creativity in the music industry. Known affectionately as the 'Yellow Boss,' Rosh Reign exudes the same vibrant spirit as her namesake color. Her music is a captivating fusion of diverse styles, showcasing her versatility and ability to seamlessly blend genres. With a spirit as fiery as her Jamaican roots, Rosh Reign is determined to keep the flames of passion and determination burning brightly throughout her extraordinary musical journey. Join us as we delve into the electrifying world of this exceptional artist!
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BPM: Many successful artists have a pivotal moment in their lives when they realize they want to pursue music as a career. Can you share that moment or period in your life when you knew music was your path?
Rosh Reign: I always knew, even at 7 years old, that this was the path I wanted to be on. It's just one of those things you feel in your heart, in your gut, with your entire being and so you work towards it in every way. After completing my high school and first college studies, I was more intentional about doing music professionally.
BPM: Recently you’ve rebranded from Rosh Rebel to Rosh Reign. Can you share with us the inspiration behind this change and what it represents for you as an artist?
Rosh Reign: Changing my name was a decision that stemmed from deep consideration.
After a while, I knew I wanted it to be different. I wanted it to be more specific to my story and I wanted to wear it proudly. I have overcome a lot. I am a victor. The sound of it was pleasing to my ear when I uttered it lol; I knew this was it for sure.
BPM: Your personal journey has been marked by significant losses, including your mother, father, and siblings. How have these experiences influenced your music and your commitment to creating a lasting legacy in the industry?
Rosh Reign: When you've gone through so much, it can either make or break you. It has allowed me to be more intentional about carving a path that builds me so I can be able to uplift others; this is why I sing the songs I sing.
It has given me the drive to push through and propel onwards. There has to be sweetness involved. There's no way I can experience all this and not allow it to shape my life experience overall, in a beautiful and rewarding manner.
BPM: Many aspiring artists can relate to starting with limited resources. Can you share some of the creative ways you managed to advance your music career with the resources available to you at the time?
Rosh Reign: Many young and independent artists have the woes of limited resources. One resource that I've made work for me, in a creative manner, is networking.
I am polite, sociable, and communicate well. I don't shy away from building connections or reaching out to those who may be able to help me along my journey. I form genuine connections with people in the space. We end up looking out for and helping one another all the time.
BPM: Many recognize your talent and potential, yet you may still be referred to as an ‘up and coming artist.’ How do you envision shedding this label and establishing yourself as a seasoned and well-established artist in the industry?
Rosh Reign: With and in time, the label of ‘up and coming artist’ will shed. The goal is to stay as consistent as possible, taking the right approach, and taking the right steps. In time, absorption, through the work being put in, will aid in that title being shed. I just have to keep working and working in all the right ways.
BPM: You affectionately refer to yourself as the ‘Yellow Boss’ and your fans as the ‘Yellow Massive.’ Could you explain the significance of this term and how your fanbase has evolved over the years?
Rosh Reign: Yellow is one of my favorite colors. It elicits such a radiant vibe from me, something I want everyone who comes in contact with me and my music to experience. It dates back to losing my mom—living through the darkness of it, wearing mostly black, and intentionally wanting to return to wearing one of my favorite colors, yellow—as I channel good vibes and the rewriting of my experience. I am not the darkness I am going or have gone through.
Many people relate to this. A lot of people face so many battles and feel they can't carry on. ‘Yellow Massive’ welcomes you! The vibe speaks to intentionality in overcoming obstacles, growing through your pain, self-confidence, drive, vibrance, and an overall good aura.
My fanbase has been growing over the years but especially the last 2-3 years. Since releasing “Lockdown With Me,” coming out of the pandemic, I've garnered quite a number of fans in Germany and Europe overall. With the release of my debut EP and my collaboration with top artist, Jahmiel, I've experienced an increase in supporters. Most of my support, currently, is from fans abroad, which is amazing to experience. I can't wait to connect with them in person!
Locally, I've watched the fans grow with me, along my journey. Things are more intentional and they see that. Everyone is now wanting to become and becoming a part of the ‘Yellow Massive.’
BPM: Your music has a captivating feel-good vibe that resonates with a wide audience. Could you enlighten us about the personal inspirations and influences that drive you when crafting songs that uplift and establish a strong connection with your listeners?
Rosh Reign: Simply put, I write and sing from the heart. Once it is pure, it has to connect with those who need that connection, with those the connection is meant for.
I draw inspiration from the feel of the instrumental at times, listen and allow my spirit to speak. I sometimes draw inspiration from my experiences and tell the story in a way I know can resonate with and encourage or bring joy to others. I sometimes write from the experiences of others. I see them. I feel their pain. I stand with them.
BPM: As a virtuoso singer, performer, and host, you bring a vibrant energy to your music and live shows. How do you prepare for your performances, and what do you hope your audience takes away from your live performances?
Rosh Reign: I prepare for my performances by ensuring proper rehearsals and getting my mind ready, as anxiety seeks to lay bare at times. I encourage myself concerning my abilities and capabilities, as I remind myself that I am here to serve my audience. It is not a moment to exalt myself, but to ensure I can connect with and touch my audience in a beautiful way. Thankfully I have enough confidence to get past any form of nerves and anxiety so that really helps in conveying a strong performance. My desire is always to connect with the audience in a way that wows and speaks to them, whether through the message, the delivery, or the energy. I just want it to be pleasing.
BPM: What do you find most fulfilling about being a musician, and how has it enriched your life?
Rosh Reign: Currently, the most fulfilling thing about being a musician, is being able to share my talent on a wide scale. There's a certain fulfillment and joy that comes with knowing your music is being played in a country you didn't even know existed or a country you haven't even traveled to.
BPM: Your debut EP, “Reign,” produced by German producers DJ Densen and MLND, has a unique fusion of reggae, pop, and neo-soul-jazz textures. What inspired this eclectic blend of genres, and how do you see it enthralling your audience?
Rosh Reign: The blend of genres on my EP, “Reign,” was inspired by my vocal and musical styles. My producers provided and worked on just the kind of instrumentals that suited my style. I was intentional about showing diversity on the EP. I wanted to showcase my versatility and ensure a connection with fans. Diversity would definitely allow that.
The fans have loved “Lockdown With Me” and “Run Come” from their initial release in 2020/2021 and have been showing love to the entire EP. “Way Up” and “Right Time” are known for their strong convictions; and how they speak to the spirits of fans wanting to be more and do more. “Living” is a crowd favorite for sure!
BPM: Your collaboration with dancehall artist Jahmiel on “If I” has already garnered an impressive 15K views on your YouTube in just two months. Can you provide some insight into the inspiration behind this collaboration and share a memorable moment from the creative process that helped shape the song's unique character?
Rosh Reign: The video for “IF I” on Jahmiel's VEVO is at 146K views and counting and It's so amazing to experience that!
The collaboration came through a desire to work with Jahmiel and having Christon, the producer provide an instrumental that we both fell in love with. I wrote first, then sent it to Jahmiel. He loved the melodies, which he said gave him all the inspiration he needed to add his touch of magic. He complemented me beautifully, both lyrically and melodically.
BPM: Jamaica's culture and traditions are deeply intertwined with its music. How do you incorporate elements of Jamaican culture into your music, and what do you hope to preserve or convey through your work as an artist?
Rosh Reign: We as a people, take working hard very seriously. We believe in going for what we want, being successful, even through hardships, showing gratitude to the Almighty God, showing kindness regardless of struggles, and most of all, we're full of life; my music embodies this heavily.
I hope to keep this fire of perseverance and joy burning throughout my musical journey, so fans can always have that to connect with.
BPM: As an artist with unique fusions of music styles, your music has the potential to captivate a global audience. What are your aspirations for taking your music beyond local boundaries, and what strategies do you have in mind to connect with international listeners and expand your reach on the international stage?
Rosh Reign: I've always seen myself doing music on an international scale and level, which is why my EP and music overall are structured the way it is, containing songs that the international market can easily relate to.
My desire is to reach the international market on a wide scale, collaborate with international artists, and lock in fans who are drawn to my music and overall sound. I've always been told I have a real international sound, and I believe that with all my heart. It's how I've envisioned myself and my career from a very young age.
BPM: What exciting projects or milestones can your fans and our readers look forward to in the near future? What's next on the horizon for Rosh Reign?
Rosh Reign: I'm already working on another EP and several singles; I am excited to share that with my supporters!
Thank you all for tuning in this week to discover more about Rosh Reign, our Spotlight Artist of the Week. Stay tuned for more exciting interviews and music features in the future!
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Photo credits: Nickii Kane
Stay connected with Rosh Reign on her social media platforms below:
FB, IG, X (Formerly Known as Twitter): @RoshReignMusic
YouTube, Soundcloud, Audiomack: @Rosh Reign
TikTok: @RoshReign
For Bookings and Info:
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Watch “If I” ft Jahmiel
Watch “Run Come"
Watch "Lockdown With Me"
Spotlight Artist - Rosh Reign
Photo credits: Nickii Kane
